Madagascar periwinkle Catharanthus roseus
This plant is a common roadside wildflower in Florida. I see it all over the place.

Wendy's identified it as Madagascar periwinkle, Catharanthus roseous. Thanks Wendy.

It isn't a Florida native plant, and I haven't seen a butterfly nectar on it.

florida phlox wildflower
florida phlox wildflower
florida phlox wildflower
I don't have much more to say about this plant.... it's pretty, and otherwise, apparently pretty useless.
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