I have a couple of Beautyberry bushes. One is half dead from the water restrictions; the other is in a moister spot and doing ok. The butterflies seem indifferent to them.

The bugs sip nectar from them, and I've seen mockingbirds investigate the berries. I guess they were eating them, but it was hard to tell through the window at that distance.

If you butterfly garden, Beautyberry is a two edged sword. Mocking birds like to EAT butterflies, so if we attract them with the bush we're declining our butterfly population.  On the other hand, I had mockingbirds before I had Beautyberry bushes, and I figure that the more alternative food I provide for them, the fewer butterflies they'll eat, so I'll keep the beautyberries; they are pretty.

Beautyberry is also a Florida native plant, so I feel like I'm being a good environmental steward by keeping a couple of them.

I always thought of beautyberry as having purple berries, but as with most things in nature, there is another form. This beautyberry bush has white berries.